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Vertical SaaS Bible
Introduction & Thesis
Welcome to the Vertical SaaS Bible
Why Vertical SaaS? The Thesis Is Simple...
Idea Stage
Theres A Better Way To Start A vSaaS Company…
The 4 Types Of Vertical SaaS Companies
The Classic vSaaS Playbook
The Digital Franchise vSaaS Playbook
The Hybrid vSaaS + M&A Playbook
The Full Stack Playbook
NEW: Vertical AI Co-Pilots
NEW: Venture Buy Outs
In The Research Phase of vSaaS Company Formation? Use This Checklist
Step By Step Guide To Building A Vertical SaaS Business
Picking The Right Market
How To Size Your Market Opportunity
Unbundling Massive Horizontal Companies
Free Start-Up Idea: AI Agent App Stores
Slicing Pie: An Incredible Value Driver For Brand New Companies
Ideal Founding Team Characteristics
What Does A Founder Actually Do?
Create Your Value Prop: A Fill-In-The-Blanks Guide
Building Wedge Products
11 Wedge Product Ideas
Usage/Performance Based > SaaS Based For Your Initial Product
How To Raise Your First Round Of Capital
Master Industry List & Scorecards
1000+ Industries Ranked By Size, Companies, & Fragmentation
Futher cuts of 1000+ industry data
My Exact Exercise For Industry Selection
Industry Scorecard #1: Residential Treatment Centers
Industry Scorecard #2: HVAC
Industry Scorecard #3: Car Dealerships
Industry Scorecard #4: Law Firms
Industry Scorecard #5: Machine Shops
Operating Stage
Vertical SaaS = Small TAM. Exposing the Vertical SaaS Myth
Vertical SaaS + Embedded Payments Playbook
How To Build A Big Business In One Industry
Key Focus Areas At Each Revenue Stage Of Your vSaaS Business
What Will Kill Your Startup & What Won't
Industry Engineer
5 Common Characteristics of Successful Venture-Scale vSaaS Companies
9 SaaS Metrics To Orient Your Business Around
Vertical SaaS Benchmarks & Playbook Overview
Have A Plan B / Escape Pod
Land & Expand Strategy
How To Identify Outlier Talent
Essential Interview Questions
B2B Product Development Philosophies
Build A Triple Threat vSaaS
Using Maslow's Hierarchy of Needs to Build Products
All B2B Products Eventually Converge
Vertical Specific App Stores
Embedded FinTech Is Moving Software into a Vertical Era
The Verticalization of Payroll
The AI Opportunity in vSaaS
Embedded Insurance
Embedded Lending
Managing Risk With Embedded Payments
Psychology Backed Pricing Strategies
Moving From Founder Led Sales To Employee Led Sales
Self Interest Selling
The Power Of Roadshows & How You Can Add Milllons In ARR With Them
A Simple Software Sales Framework
5 Actionable Sales Hacks To Win More Customers Immediately
How To Win $100K+ Deals With Account Based Marketing (ABM)
Time To Value: The Key "Input" of Customer Retention
Structuring Incentive Plans For Success
How To Compete W/ Big & Legacy Industry ERP's
Understanding VC Economics
How To Raise Money Through Cold Emails
Round By Round VC Benchmarks for SaaS Companies
Market Dynamics VC's Want To See
How To Structure Your Investor Updates
How To Structure/Run Your Board Meetings
How To Sell Your vSaaS Business
BONUS LIST: 500+ SaaS Investors & VC Funds
BONUS LIST: 70+ Vertical SaaS Growth Equity Investors
Vertical SaaS Company Case Studies
Constellation Software: vSaaS Holding Company
The King of M&A + vSaaS: Brad Jacobs
How Brad Jacobs Thinks About Industry Selection
Tribute Technology: vSaaS for Funeral Homes
Teamshares: M&A + SMB SaaS
Squire: vSaaS for Barber Shops
Service Titan: vSaaS for Field Services
nCino: vSaaS for Banks
Dutchie: vSaaS for Dispensaries
Veeva: vSaaS for Life Sciences
Metropolis: vSaaS + M&A for Parking Lots
Slice: vSaaS for Pizza Shops
EvenUp: Vertical AI for Personal Injury Law
OpenGov: vSaaS for Local Governments
Procore: vSaaS for Construction
Wrapbook: vSaaS for Media Companies
Toast: vSaaS for Restaurants
Palantir: vSaaS for Defense
Weave: vSaaS for Dental Practices
Clever: IaaS for Schools
Roofer.com: vSaaS + M&A for Roofing Companies
Cloudbeds: vSaaS for Hotels
DISCO: vSaaS for Law Firms
Blackboard: vSaaS for Colleges
Check: Embedded Payroll for vSaaS Companies
Lula: Embedded Insurance for vSaaS Companies
FareHarbor: vSaaS for Tourism Companies
MindBody: vSaaS for Wellness
Shopify: vSaaS for eCommerce
EquipmentShare: vSaaS for Construction Rental
Appfolio: vSaaS for Property Managers
Epicor: vSaaS for Manufacturing
Tithely: vSaaS for Churches
Odeko: vSaaS for Coffee Shops
Storable: vSaaS for Storage Units
Cents: vSaaS for Laundromats
Classy: vSaaS for Non Profits
Guidewire: vSaaS for P&C Insurance
LeagueApps: vSaaS for Youth Sports
Monograph: vSaaS for Architecture Firms
AtoB: Financial vSaaS for Trucking
Shopmonkey: vSaaS for Automotive Shops
Swiftly: vSaaS for Public Transporation
Hebbia AI: GenAI for Research Heavy Industries
Eren Bali: Founder of Udemy & Carbon Health
Fantastic External Resources
50+ AMAZING External Resources
Conclusion
Final Thoughts
Teach online with
Guidewire: vSaaS for P&C Insurance
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