Introduction & Thesis
Idea Stage
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Theres A Better Way To Start A vSaaS Company…
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The 4 Types Of Vertical SaaS Companies
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The Classic vSaaS Playbook
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The Digital Franchise vSaaS Playbook
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The Hybrid vSaaS + M&A Playbook
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The Full Stack Playbook
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NEW: Vertical AI Co-Pilots
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NEW: Venture Buy Outs
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In The Research Phase of vSaaS Company Formation? Use This Checklist
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Step By Step Guide To Building A Vertical SaaS Business
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Picking The Right Market
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How To Size Your Market Opportunity
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Unbundling Massive Horizontal Companies
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Free Start-Up Idea: AI Agent App Stores
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Slicing Pie: An Incredible Value Driver For Brand New Companies
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Ideal Founding Team Characteristics
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Caution: Vertical AI DOESN'T SOLVE The vSaaS GTM Problem
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What Does A Founder Actually Do?
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Create Your Value Prop: A Fill-In-The-Blanks Guide
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Building Wedge Products
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11 Wedge Product Ideas
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Free Wedge Idea: Check Cashing
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Usage/Performance Based > SaaS Based For Your Initial Product
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When To Go Multi-Product
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How To Raise Your First Round Of Capital
Master Industry List & Scorecards
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1000+ Industries Ranked By Size, Companies, & Fragmentation
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Futher cuts of 1000+ industry data
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My Exact Exercise For Industry Selection
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Industry Scorecard #1: Residential Treatment Centers
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Industry Scorecard #2: HVAC
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Industry Scorecard #3: Car Dealerships
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Industry Scorecard #4: Law Firms
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Industry Scorecard #5: Machine Shops
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Industry Scorecard #6: Religious Organizations
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Industry Scorecard #7: Youth Sports
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Industry Scorecard #8: Financial Advisors
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Industry Scorecard #9: Chiropractors
Operating Stage
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9 Keys To Monopolizing Your Industry
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Vertical SaaS + Embedded Payments Playbook
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Vertical SaaS = Small TAM. Exposing the Vertical SaaS Myth
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The Bundle / Platform Law Of Software
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How To Build A Big Business In One Industry
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Key Focus Areas At Each Revenue Stage Of Your vSaaS Business
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What Will Kill Your Startup & What Won't
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What Do You Look For In People You Hire?
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Industry Engineer
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Stop Making Excuses & Launch Payments Already
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5 Common Characteristics of Successful Venture-Scale vSaaS Companies
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9 SaaS Metrics To Orient Your Business Around
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Vertical SaaS Benchmarks & Playbook Overview
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Have A Plan B / Escape Pod
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Land & Expand Strategy
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How To Identify Outlier Talent
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GTM Motion Greatly Impacts The Size of Business You Can Build
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Essential Interview Questions
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B2B Product Development Philosophies
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Build A Triple Threat vSaaS
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Using Maslow's Hierarchy of Needs to Build Products
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All B2B Products Eventually Converge
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Thoughts on Investment Bankers
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Vertical Specific App Stores
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Embedded FinTech Is Moving Software into a Vertical Era
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The Verticalization of Payroll
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The AI Opportunity in vSaaS
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Embedded Insurance
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Embedded Lending
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Managing Risk With Embedded Payments
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Psychology Backed Pricing Strategies
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Moving From Founder Led Sales To Employee Led Sales
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Self Interest Selling
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The Power Of Roadshows & How You Can Add Milllons In ARR With Them
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A Simple Software Sales Framework
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Powering GTM Teams With Good Data
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5 Actionable Sales Hacks To Win More Customers Immediately
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How To Win $100K+ Deals With Account Based Marketing (ABM)
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Time To Value: The Key "Input" of Customer Retention
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Structuring Incentive Plans For Success
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Hold Your Department Heads To The Same Standard As Pro Coaches
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How To Compete W/ Big & Legacy Industry ERP's
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Understanding VC Economics
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How To Raise Money Through Cold Emails
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Round By Round VC Benchmarks for SaaS Companies
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Market Dynamics VC's Want To See
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Strategy Roles At Start-Ups Are Bullshit
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How To Structure Your Investor Updates
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How To Structure/Run Your Board Meetings
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How To Sell Your vSaaS Business
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Interacting with Private Equity / Growth Equity Funds? These are the MUST DO’S
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BONUS LIST: 500+ SaaS Investors & VC Funds
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BONUS LIST: 70+ Vertical SaaS Growth Equity Investors
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VC's Interested In Venture Buyouts
Vertical SaaS Company Case Studies
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Constellation Software: vSaaS Holding Company
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The King of M&A + vSaaS: Brad Jacobs
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How Brad Jacobs Thinks About Industry Selection
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Other Resources on Brad Jacobs
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Harvey: Vertical AI For Law Firms
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Tribute Technology: vSaaS for Funeral Homes
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Teamshares: M&A + SMB SaaS
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FullSteam: vSaaS Hold Co + Embedded Payments
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Squire: vSaaS for Barber Shops
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Service Titan: vSaaS for Field Services
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nCino: vSaaS for Banks
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Pipedreams: M&A+VsaaS for Home Services
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Dutchie: vSaaS for Dispensaries
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Veeva: vSaaS for Life Sciences
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Metropolis: vSaaS + M&A for Parking Lots
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Slice: vSaaS for Pizza Shops
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EvenUp: Vertical AI for Personal Injury Law
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OpenGov: vSaaS for Local Governments
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Procore: vSaaS for Construction
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Wrapbook: vSaaS for Media Companies
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Toast: vSaaS for Restaurants
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Palantir: vSaaS for Defense
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EvolutionIQ: The First Major Vertical AI Exit
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Weave: vSaaS for Dental Practices
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Clever: IaaS for Schools
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Roofer.com: vSaaS + M&A for Roofing Companies
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Cloudbeds: vSaaS for Hotels
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DISCO: vSaaS for Law Firms
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Blackboard: vSaaS for Colleges
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Check: Embedded Payroll for vSaaS Companies
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Lula: Embedded Insurance for vSaaS Companies
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FareHarbor: vSaaS for Tourism Companies
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MindBody: vSaaS for Wellness
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Shopify: vSaaS for eCommerce
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EquipmentShare: vSaaS for Construction Rental
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Appfolio: vSaaS for Property Managers
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Epicor: vSaaS for Manufacturing
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Tithely: vSaaS for Churches
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Odeko: vSaaS for Coffee Shops
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Storable: vSaaS for Storage Units
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Cents: vSaaS for Laundromats
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Classy: vSaaS for Non Profits
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Guidewire: vSaaS for P&C Insurance
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LeagueApps: vSaaS for Youth Sports
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Monograph: vSaaS for Architecture Firms
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AtoB: Financial vSaaS for Trucking
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Shopmonkey: vSaaS for Automotive Shops
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Swiftly: vSaaS for Public Transporation
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Hebbia AI: GenAI for Research Heavy Industries
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Eren Bali: Founder of Udemy & Carbon Health
Fantastic External Resources
Conclusion
